Brief Description Of The Strategy Company - Myassignmenthelp.Com

Question: Discuss about the Brief Description Of The Strategy Company. Answer: Introduction The report is about Pack Porter Company whose aim is to enhance the life of NSmen in Singapore, who face challenges in being well organized and prepared for In-Camp-Training. They offer 3 key services of wash, maintain and storing of kit bags and uniforms. This report will provide a brief description of the strategies that Pack Porter should adopt in order to reach their customers such as the mode to access to customers, location strategies, promotion strategies and online channels and strategies. Channels Mode of access to customers There are various modes available that a business can use in order to reach its customers such as train, bus, air, truck, water, etc. The Pack Porter Company has planned to offer their initial services to the NSmen of Sungei Gedong Camp which is located at Lim Chu Kang Road in Singapore. It is a remote area where there is only single bus service that travels to the location. In order to reach their customers the company can start a moving van service which will help them in collecting and transferring the kit bags and uniforms of NSmen at their camp. Along with this company offers ferry services which deliver the equipment and uniforms of NSmen at their reporting camp. Location Strategies It is the initial stage of the Pack and Porter business, therefore they can open their store in the army area where they can directly provide their wash, maintain and storing services. It will help them in giving strong competition to the other shopkeepers who offer the same type of services to the NSmen in Singapore but at a higher price. Further, it will make easy for the NSmen to grab the services of the company. Besides this, the company can offer online services to the NSmen by making an application which can be operated on cell phones so that customers can avail the services online and will waste their time at minimum cost. Promotion Strategies Advertising: - There are various channels available for advertising the products and services. The Pack Porter can advertise their services on Radio, Television, distribute pamphlets, and hoardings at nearest places, etc. The NSmen are very fond of listening radios which will help the company to deliver their message i.e. "Get You Ready". Along with this, they can advertise their services on television; they can distribute pamphlets and place hoardings at the nearest places where NSmen regularly visit. Public Relation: - The marketing team of the Pack Porter can visit at the camp of NSmen and can try to make good relations with the heads of the camp and tie up with them by offering the lowest price of the service and providing a brief explanation about their services. This will result in making them the only company whose services will be availed by the NSmen of that particular camp. Sales Promotion: - The Company can promote it services by distributing their pamphlets, freebies, coupons at the point of purchase. These activities can be performed by the sales officers appointed by the company for the store placed in the army area. Online Channels and Strategies The Pack Porter can offer their services to their target customers which the help of online channels such as web page, application, search engines, social media advertising, Content marketing, etc. The company can produce their own webpage on the internet platform where all their services will be visible to its customers or to the family members of the target customers. Besides this, the company can start its application where they can take the orders of their customers and provide services to them. It will also save the time of the customers and their traveling expenses. Through this application, they can give strong competition to their competitors like HALPS. The application will also help business to take the feedback of its customers about their services or suggestions. Further, Pack Porter can advertise its services on the social media such as Facebook, Twitter, Instagram, etc. In today's scenario, every person is making use of social media in order to interact with friends and for entertainment. Therefore, it will help the company to become a familiar brand and grab the eyes of its target customers and their family members. Conclusion In the conclusion, it can be said that Pack Porter is a good initiative which will help NSmen to save their precious time and can remove the burden of washing and maintain their kit bags and uniforms. All the above-mentioned strategies such as mode of access to customers, location strategies, promotion strategies, and online channels will help Pack Porter to reach their customers and offer best services.